Three Benefits of Helping Others

By simply sharing your knowledge and resources, you stand to gain three benefits — benefits that will position you as an industry leader while also ensuring the longevity of your business.

1. Create Brand Advocates
You can garner valuable brand advocates by simply providing help where help is needed. We recently took this concept to heart and hired someone who is solely responsible for helping our partners. Whether it’s providing a press opportunity, a referral, or simply valuable information, it’s that person’s job to find opportunities to help someone out.
As a result of simply helping our partners, we’ve gained a community of brand advocates who consistently refer potential clients our way, bringing us valuable opportunities.

2. Decrease Barriers
When you make the effort to help someone, you are given the opportunity to form a meaningful relationship, rather than a purely transactional one.
Take my relationship with Scott Gerber, “super connector” and founder of the Young Entrepreneur Council. When we met two years ago, we could have rushed into a strictly business relationship, which wouldn’t have lasted long. Instead, Scott and I have made a meaningful connection over the past two years by giving each other feedback on projects and providing introductions. As an added benefit, we were recently able to make a seamless transactional deal because of the trust previously established between the two of us.
It’s relationships like this — larger, meaningful partnerships — that will differentiate you from competitors and provide you with the credibility to make similarly valuable connections in the future.

3. Encourage Employees to Do the Same
By helping others, you’re setting an example for your employees to do the same. This means employees will be more likely to go out of their way to help clients, resulting in higher customer satisfaction.
Consider the debt collection agency CFS2, for example. It has a simple strategy: help the people they collect from pay their debts. By helping people create résumés, coaching them through difficult times, and providing other resources, CFS2 is outperforming competitors by 200 percent. This strategy is great not only because it reflects the company’s goodwill, but by sharing its knowledge and resources with others, CFS2 positions itself as an expert in personal finances. If your brand can garner a reputation based on both amiability and expertise, you’ll have more than just a profitable business.

DO UNTO OTHERS

Whether you’re young or old the golden rule is never outdated. It’s timeless! Something that’s so simple gets very little consideration. Don’t you remember those old sayings? If you don’t have anything good say, don’t say anything at all, treat people the way you want to be treated. Whatever happened to that mindset?
I understand that it’s a different generation, but that hasn’t stopped younger people from using music and other art forms from past generations. My point is to highlight the differences in a productive manner. As corny as it sounds, its as easy to apply.

Be kind for goodness sake. It’s only humane. So much energy is used in being negative. It takes twice as many facial muscles to frown versus to smile and depending how that affects you that ratio speaks volumes. Have you noticed today’s television reality shows and comedy programs? The brunt of each theme and joke is pain! Since when does every episode with a focus on pain become funny?
It seems that we are only physically created equal not psychologically. Today’s mindset is one of little to no compassion, yet compassion is expected in return. Are these the social norms you want your children and grandchildren to grow up with? No matter what status, race, or gender we are all entitled to being treated well. There is no excuse to be mean or cruel, so simply do unto others as you’d have them do unto you.

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Sir Charles Cary, Inc.

The Hookup is A Set Up For A Set Back

Dr. Willie Jolley says that a setback is a setup for a comeback and that same principle applies here. Once you have received your hook-up you will soon learn that your level of understanding and your level of growth is lacking depth.
I’ve blogged about it and I wrote about it in my book “Radiate the Brain & Change the Game”…if you are looking for the hook up to get you by…it may serve you, but only for a brief period of time.

 
The quickest path to any direction is a straight line, and the best way to learn something is directly from the source. When we include shortcuts or hookups we prevent ourselves from learning and appreciating the entire lesson.

 
Success isn’t only about achieving the goal, it’s mainly (from my perspective) about the learned lessons that you acquire along the way. It may be difficult to grasp this concept when you are in immediate need of a thing (money or widget), but that will be one of the best lessons that you learn.

 
There may also be a certain level of pride and integrity that is acquired when you take all of the steps on your path to achievement. Don’t mistake a quick fix for the solution…often times it is not. Once you have learned through experience what it takes and what it took, you have the opportunity to repeat this effort whenever you need to.

 
When you have relied on the hook up you are not only relying on other people to make the difference in your life, but you are allowing your success to lay in their hands also. That is not a good position to be in. Now imagine having a need, having it met, and the next time you have that very same need you rely on Mr. Hook up and he doesn’t come or is not able to provide the particular service that you need. Once again, that is not a good position to be in. Give a man a fish and he’ll eat for a day, teach a man to fish and he can eat for a lifetime!
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Sir Charles Cary, Inc.